CONCEPT DEVELOPMENT
I. Style Directíon
Aligning vision, creating a common language & understanding.
Style B
Bold psychedelic patterns with vibrant colors.
Keywords: Bold, Colorful, Simplistic
Style A
A vibrant world. The natural infused with magic.
Keywords:
Ethereal, Dreamy, Cinematic
Style C
A bright, naturalistic style with vibrant floral elements.
Keywords:
Fantastical, Colorful, Dreamy
CONCEPT DEVELOPMENT
I. Style Directíon
Aligning vision, creating a common language & understanding.
Style B
Bold psychedelic patterns
with vibrant colors.
Keywords: Bold, Colorful, Simplistic
Style A
A dreamy natural world
infused with magic.
Keywords:
Ethereal, Dreamy, Cinematic
Style C
A joyful, naturalistic style
with vibrant floral elements.
Keywords:
Fantastical, Colorful, Dreamy
AI PRODUCTION PROCESS
II. Image Generation With Midjourney
Bildeproduksjon med Midjourney
Generate with prompts.
The quick, iterative generative process allowed us to explore multiple concepts, adjusting prompts until potential and compelling styles emerged that captured the brand's spirit.
Explore visual elements.
Within the selected style direction, we explored visual elements and fine-tuned the style through different variations that better resonated with the brand's visuals and story.
...but also expect the (un)expected results.
Sometimes the AI gave us quirky and unusual interpretations - these limitations highlighted the current boundaries of the technology and influenced our production decisions.
Sometimes we had to abandon certain elements because the results weren't acceptable, with additional challenges appearing when transitioning from still images to motion with Runway.
GENERATING IMAGES WITH
MIDJOURNEY ver. 5
We began our concept development process by identifying core themes that bridge natural elements with the brand's spirit of freedom. Starting with style frames and references, we explored three distinct visual directions to establish the project's aesthetic foundation.
We generated between 300-400 images during this phase, refining our approach with each iteration.
AI PRODUCTION PROCESS
II. Image Generation With Midjourney
Bildeproduksjon med Midjourney
GENERATING IMAGES WITH
MIDJOURNEY ver. 5
We began our concept development process by identifying core themes that bridge natural elements with the brand's spirit of freedom. Starting with style frames and references, we explored three distinct visual directions to establish the project's aesthetic foundation.
We generated between 300-400 images during this phase, refining our approach with each iteration.
Generate with prompts.
The quick, iterative generative process allowed us to explore multiple concepts, adjusting prompts until potential and compelling styles emerged that captured the brand's spirit.
...but also expect the (un)expected results.
Sometimes the AI gave us quirky and unusual interpretations - these limitations highlighted the current boundaries of the technology and influenced our production decisions.
Sometimes we had to abandon certain elements because the results weren't acceptable, with additional challenges appearing when transitioning from still images to motion with Runway.
Explore visual elements.
Within the selected style direction, we explored visual elements and fine-tuned the style through different variations that better resonated with the brand's visuals and story.
PRODUCTION WITH AI
III. The Final Frames
De utvalge bildene
PRODUCTION WITH AI
III. The Final Frames
De utvalge bildene
Informal chat over coffee
- virtual or real?
Tell us about your goals and challenges, and let's explore the possibilities together.
Informal chat over coffee - virtual or real?
Tell us about your goals and challenges, and let's explore the possibilities together.